Search Engine Optimisation (SEO) & Management - Including Pay Per Click (PPC)
Why Bother With SEO?
Optimising a website for the search engines is the technique of ensuring that a site has good, clean code, interesting content, valuable relevant inbound links, pages that contain your business' important key phrases etc. A site built or updated to implement solid SEO principles, can be visible at the top of literally millions of search queries for any search topic. Don't forget though, the golden rule is always: user first, search engines second.
"If You Build It, They Will Come"
No they won't!
Time and time again I have seen companies complete their new websites only to discover that, believe it or not, nobody visits a site that they don't know exists. You need to let people know about your products or services, and there's no better way to do this than by appearing high in the search rankings when a potential client types a search query in the search engines.
Search Engine Success - The Right Way!
The search engines crawl your website's pages and make a judgement on where you should rank based on a very complicated algorithm. We implement numerous legitimate techniques to tick the web crawlers various boxes and gain your website maximum search engine exposure. Basically search engines love good relevant content and a well built, well linked to website. We DO NOT employ 'Black Hat' or illegal techniques for 'quick fix' results as we do not want your website to be banned by the Search Engines - do you?
SEO has to be the most efficient and cost effective form of modern day advertising and marketing.
View some of our clients' keywords and realtime rankings...The Miracle of Pay Per Click (PPC)
With the advent of PPC or 'Paid Search', gone are the days of paying for an advert that costs a great deal of money, regardless of whether anyone even sees your add, let alone acts upon it. The miracle of PPC is that you only pay for the advertising if someone clicks your advert and visits your website. Now that's efficient marketing!
As your ranking on the paid search engine (see image) is decided by a keyword bidding system, the whole process can be seen as a 'black art' by newcomers and costly mistakes can be made.
If you don't know your 'broad match' from your 'exact match', or your 'Google slap' from your 'CTR'... you'll probably end up paying way over the odds for your PPC campaign. Unfortunately, novices can get seriously stung using PPC.
PPC is Instant!
The great appeal of PPC is that it's instant. You can build a campaign and be ranking top of the paid search engine immediately, but unfortunately most novices pay way too much per click due to a poorly structured campaign with poorly written ads. Google for example penalise poor campaigns by upping that campaigns click prices. This can be seen as a punishment though I like to view this as a good way of encouraging businesses to sort out their useless campaign.
Can We Help?
Please contact us for a friendly chat about your website and what we can do to help improve your search engine presence. We manage some clients SEO or PPC campaigns for as little as 1 hour per week.
Call John on: 07887 976635
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